A company following the marketing concept overseas must be aware of cultural differences in people's attitudes and values.
Financial and business terms. 2012.
the production concept — ➔ concept * * * the production concept UK US noun [S] ECONOMICS, MARKETING ► the idea that a company should make low cost products in large quantities rather than products that suit customers’ particular needs for which they would pay more →… … Financial and business terms
marketing concept — The idea that businesses should focus their efforts on anticipating and fulfilling the needs of customers. ► “The idea that all markets can be profitably segmented has now received almost as widespread acceptance as the marketing concept itself … American business jargon
marketing concept — / mɑ:kɪtɪŋ ˌkɒnsept/ noun a business idea or philosophy based on the importance of profit, consumer satisfaction and the welfare of the general public … Marketing dictionary in english
concept — con‧cept [ˈkɒnsept ǁ ˈkɑːn ] noun 1. [countable] MARKETING an idea for a product: • the management of an R&D process, from an original concept through to marketing, manufacture and end use ˈmarketing ˌconcept [countable] MARKETING an idea for a… … Financial and business terms
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
societal marketing concept — 1) A form of marketing that takes into consideration the long term welfare of society. For many years the individual needs of consumers dominated the practice of marketing. For example, two cars might be compared in terms of their acceleration.… … Big dictionary of business and management
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing — Der Begriff Marketing oder Absatzwirtschaft bedeutet marktgerechte und marktgerichtete Unternehmensführung und bezeichnet zum einen den Unternehmensbereich, dessen Aufgabe (Funktion) es ist, Waren und Dienstleistungen zu vermarkten; zum Anderen… … Deutsch Wikipedia
Concept testing — Marketing Key concepts Product marketing · Pricing … Wikipedia
